Sweetheart Wedding Dresses

Fashionable & Flirty - Prices start at £685

If you are looking for wedding gown perfection, the Sweetheart collection by Justin Alexander is a fantastic starting point. They produce truly beautiful dresses that are ideal for brides that want an elegant and ultra feminine look. As a stockist of Sweetheart, Leeds based Scarlet Poppy is a great place to explore this fantastic range and find the perfect dress for your wedding day.

We stock the full Sweetheart collection, as well as many other dresses in the Justin Alexander range, giving you the choice you need. Since the 1940s, this designer has been producing wonderful bridal gowns. Over the decades, they have designed and made dresses for thousands of brides, so the glamorous Sweetheart collection is a great option.

This designer successfully combines classic looks with modern style trends.  The fact that Justin Alexander regularly wins awards, including for the Sweetheart range, demonstrates that they are in tune with the tastes of modern brides. This fashion house creates beautiful dresses, for those who want to look like a fairytale princess on their wedding day. Yet, their range still includes plenty of designs that contemporary brides will love too.

Justine Alexander offers a fantastic choice of necklines, cuts and fabrics, and the range is updated throughout the year. Whether you are looking for a sparkly fairytale gown or an elegant, sleek, tightly fitting dress made from sheer silk, you can find it within this collection.

Scarlet Poppy is proud to be an official Sweetheart stockist here in Leeds. We look forward to helping you to explore these stunning gowns, so that you find the one that is right for you.

Once you have found the perfect dress, we tailor it to fit you as well as help you to choose the right accessories to complete your look. Every one of our brides looks stunning when they walk down the aisle.